Sertifi was pleasantly informed this week that our Electronic Signature solution was highlighted in Steve Monas and Richard Hooker’s new book titled “Shoestring Venture – The Startup Bible.”

The book is an excellent toolbox for startups of all shapes and sizes.  As the authors state, “Shoestring gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you.”

The recurring idea is that you, as a startup, should focus most of your attention on doing what you are good at and outsource available resources to take care of all the other aspects that play a part in your venture. “The more time you spend doing tasks related to what you do best, the more competitive your business will be and the more likely your venture will succeed…Big companies like to concentrate on doing the things that they can do better than anyone else. They find vendors or suppliers to do the rest”.

Sertifi’s Electronic Signature solution frees you from the burden of worrying and/or wasting time in regards to having your contracts, agreements, forms, etc. signed with the a paper based signing process. The signing process via Sertifi’s solution couldn’t be easier. Typically, one would have to wait for a contract to get come via the mail/courier service or sweat over a fax.  But, with Sertifi’s paperless signing process, your forms and documents are signed and stored electronically giving you peace of mind and time/cost savings.

In closing, “Shoestring Venture – The Startup Bible” will serve as a excellent guide to anyone who owns a business – whether its a startup or established business – so long as the ultimate goal is to become more efficient and productive by focusing on what you do best by utilizing vendors to do all the legwork that could tie up your busy schedule.

For more information or to pre-order the book please click here